The stage was set for 8K long before COVID-19 changed our world in 2020. In fact, 8K televisions were unveiled in 2019 at the Consumer Electronics Show (CES). While the pandemic may have slowed the transition to 8K, it also has generated more interest and increased demand for high-definition resolution options. The pandemic has also altered how content is captured, leading to cloud-based and remote production that is already using 8K technology for background and exterior shots, as well as smart cropping. We expect to see the demand for 8K accelerate as we emerge from the long shadow of COVID-19.
8K is more than just a reference to a number of pixels, it also represents HDR (high-dynamic range) elements, such as more vivid color, for both quality of capture and display level. The definition of 8K video is incredibly sharp—so much so that it can look as if you are peering through an actual window, somewhat 3D-like (without 3D glasses of course).
There are many reasons that 8K is a rising star in the video production industry as it is the next step in the evolution from SD to HD to 4K. With 8K capture, the filmmaker gains immense flexibility with metadata capability and can improve the quality of even 2K and 4K deliverables.
From the consumer standpoint, 8K TVs allow bigger screens and bring much-wanted features for creating an in-home cinematic experience to replace going to a movie theater. Just add comfy chairs and popcorn while you stream both old and new content from one of the many services available.
As 8K content is quickly becoming a reality and more TV manufacturers are enabling their equipment, there is a healthy ecosystem in place—albeit with some pain points and technology gaps. In a recent MainConcept® webinar, Chris Chinook, Executive Director of the 8K Association (8KA), pointed out that:
If you want to learn more about 8K, you can start by watching our webinar on preparing for 8K, which featured a number of speakers well-versed in 8K, including Chris Chinnock of the 8KA. The 8KA is dedicated to educating both consumers and professionals about 8K and encouraging the expansion of the 8K ecosystem, and has two terrific websites (www.8kassociation.com and www.discover8k.com) where you can also go for more information.