Sarah Cook Sep 14, 2021 10:57:32 AM 3 min read

M&E Tech Enabling Business in Turbulent Times 

Anyone else feel like they’ve been on a whitewater raft the past year and a half? Constantly trying to read the current and watch out for the rocks and waterfalls? It seems that turbulent times have become the new normal, and all types of businesses, large and small, around the world have had to make changes to survive.

And, of course, for other businesses, these rocky times have created a wealth of opportunity. That is certainly the case for those that create, own or stream digital video entertainment. It has been fascinating to see how quickly people pivoted and how the streaming business has exploded now that a hot date with your television has become the safest bet in town.

In my own professional pandemic pivot, I moved from the storage industry into the world of codec technology. As part of my new job, I get to play producer for our webinars and a new little conversational gathering we’ve named “Coffee & Codecs.” In our Coffee & Codecs series, we aim to explore issues in business and technology with various industry leaders. So, for our maiden voyage, we will be talking about the recent change we’ve seen with some of our own leaders: Deacon Johnson, SVP of Technology Licensing & Strategy, Nick Otto, Director of Product Management, and our series host, Geoff Gordon, VP of Marketing. 

This Thursday, September 16 at 9am PT, I hope you will join us for a lively discussion about: 

  • The changes we have seen in media, entertainment and broadcasting
  • How creation and distribution of entertainment is evolving
  • What technology providers have done and can do to support new business models
  • Predictions for business and technology trends as we reach “a new normal”

Spoiler alert…beverages are not limited to coffee and expect a few sparks to fly!

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Sarah Cook

Sarah Cook joined the MainConcept team early in 2021 and brings deep expertise in product marketing, communications, and thought leadership. Sarah has worked for some of the biggest names in technology including Dell and Cisco and holds a B.A. in English Composition with a minor in Music from the University of North Texas. She sings with and serves on the Board of Directors for Panoramic Voices, a 501(c)3 choral collaborative in Austin, TX. When she is not working or singing, you might find her walking, riding her bicycle, or at a Pilates class.