Skip to content
Resellers
Events
IBC 2024
September 13-16 ⏤ Amsterdam, NL
Inter BEE 2024
November 13-15 ⏤ Tokyo, Japan
Latest News
MainConcept Expands LCEVC with Wowza and Adds JPEG XS SDK to MainConcept Easy Video API ‘EVA’
MainConcept Releases Officially Approved Dolby Digital Plus Pro Plugins for FFmpeg
Stay up to date with our latest news and subscribe to our newsletter >>
adtech-whitepaper

Codec-Based Ad-Tech

How can video providers improve engagement and deliver highly targeted and personalized ads?
eva-featured

Introducing EVA

MainConcept Easy Video API (EVA) - control hardware and software codecs through a single API
cmaf-whitepaper

CMAF: Low-Latency at Scale

Watching live sports or any live event is all about the moment. Any significant delay can be frustrating. This paper introduces the options, highlighting what sets CMAF apart.
Technology blog
Stay up to date on industry developments
CONTENT CREATION LAB
Evaluate the compatibility and quality of your encoded files
tubulent-times
MainConcept TeamSep 14, 20211 min read

M&E Tech Enabling Business in Turbulent Times 

Anyone else feel like they’ve been on a whitewater raft the past year and a half? Constantly trying to read the current and watch out for the rocks and waterfalls? It seems that turbulent times have become the new normal, and all types of businesses, large and small, around the world have had to make changes to survive.

And, of course, for other businesses, these rocky times have created a wealth of opportunity. That is certainly the case for those that create, own or stream digital video entertainment. It has been fascinating to see how quickly people pivoted and how the streaming business has exploded now that a hot date with your television has become the safest bet in town.

In my own professional pandemic pivot, I moved from the storage industry into the world of codec technology. As part of my new job, I get to play producer for our webinars and a new little conversational gathering we’ve named “Coffee & Codecs.” In our Coffee & Codecs series, we aim to explore issues in business and technology with various industry leaders. So, for our maiden voyage, we will be talking about the recent change we’ve seen with some of our own leaders: Deacon Johnson, SVP of Technology Licensing & Strategy, Nick Otto, Director of Product Management, and our series host, Geoff Gordon, VP of Marketing. 

This Thursday, September 16 at 9am PT, I hope you will join us for a lively discussion about: 

  • The changes we have seen in media, entertainment and broadcasting
  • How creation and distribution of entertainment is evolving
  • What technology providers have done and can do to support new business models
  • Predictions for business and technology trends as we reach “a new normal”

Spoiler alert…beverages are not limited to coffee and expect a few sparks to fly!

avatar

MainConcept Team

Since 1993, MainConcept has provided best-of-breed video and audio codec solutions that fuel creativity and business globally for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. The company’s software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, AVID, Autodesk, Corel, Dalet, Endeavor Streaming, Grass Valley, MAGIX, MOG, Nikon, PlayBox Neo, Sony, Veset, and Wowza. MainConcept is a subsidiary of Endeavor, a global sports and entertainment company.

RELATED ARTICLES