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Codec-Based Ad-Tech

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MainConcept Easy Video API (EVA) - control hardware and software codecs through a single API
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MainConcept TeamOct 28, 20211 min read

MainConcept at Streaming Media West Connect Innovation Hour

MPEG-2, AVC, HEVC, VVC—video codec technology has evolved dramatically in the past decades, and today we are on the cusp of the next transition. If the past is any indication, the coming evolution is shaping up to be more of a marathon than a sprint, and MainConcept is ready for the test of endurance!

The Codec Marathon: How the Past is Influencing the Future will be the topic when our own Deacon Johnson returns to Streaming Media West to share important insights into codec development past, present and future. While MainConcept has been in the codec technology race for almost three decades and is renowned for their performance, quality and reliability, we have recently seen a lot of changes in the industry’s terrain. Hint: the course is steeper, and the finish line is further away than you might think.

THU6. Innovation Hour - MainConcept

Deacon is our SVP of IP Licensing & Technology and has 20+ years of experience in professional and consumer digital audio and video media technology. With six technology patents, Deacon brings in-depth knowledge to his endeavors—which range from intellectual property creation and licensing to business strategy/development and marketing. 

But those achievements don’t hold a candle to what I admire most about Deacon, which is his boundless enthusiasm, passion and creativity. Around MainConcept, we joke about “Deacon-speakin,” a term coined because once Deacon starts rolling on a topic, it is sure to get interesting! I hope you will grab your afternoon beverage of choice and join us (at no charge) on November 4, 2:30pm PT!

Register now for Streaming Media West and watch Deacon on November 4.

 

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MainConcept Team

Since 1993, MainConcept has provided best-of-breed video and audio codec solutions that fuel creativity and business globally for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. The company’s software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, AVID, Autodesk, Corel, Dalet, Endeavor Streaming, Grass Valley, MAGIX, MOG, Nikon, PlayBox Neo, Sony, Veset, and Wowza. MainConcept is a subsidiary of Endeavor, a global sports and entertainment company.

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