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Codec-Based Ad-Tech

How can video providers improve engagement and deliver highly targeted and personalized ads?
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Introducing EVA

MainConcept Easy Video API (EVA) - control hardware and software codecs through a single API
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CMAF: Low-Latency at Scale

Watching live sports or any live event is all about the moment. Any significant delay can be frustrating. This paper introduces the options, highlighting what sets CMAF apart.
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MainConcept TeamDec 1, 20212 min read

Dalet & MainConcept: Solving Challenges for Broadcast and Video Production Professionals

When it comes to finding the right technical partners, Dalet and MainConcept make a winning team. After all, both were founded in the 1990s when the Internet was at the forefront of changing the fabric of everyday life, communication, business and entertainment. And both have established reputations as leaders in the broadcast and video production industries.

The Origins of Dalet

In 1990, six friends from engineering and business school, developed Dalet—an audio and centralized database solution for the radio industry which was first deployed by Canada’s national radio channel and from there spread across the world. In 2000, Dalet was widely adopted by newsrooms and the use cases and product line continued to rapidly develop into a range of solutions for end-to-end media management and news production used across the industry.

The Origins of MainConcept

Just three short years after Dalet was founded, MainConcept was founded in Aachen, Germany and it quickly became a leading provider of video and audio codecs, plugins, and applications to the production, streaming, and broadcast industries.

Still devoted to the original mission, MainConcept helps companies save time, reduce cost, minimize risk, and future-proof their workflows. This is done through constant attention to providing quality, performance and reliability along with exceptional customer service. That is why MainConcept remains the choice of professionals and organizations that build technology such as Dalet, Adobe, Autodesk, AVID, Corel, Endeavor Streaming, Grass Valley, MAGIX, Nikon, PlayBox Neo and Sony.

A Partnership is Born

Starting a full decade ago, the technical partnership between MainConcept and Dalet continues to grow. Currently, MainConcept’s SDK components are integrated within platforms such as Dalet Pyramid, Dalet Brio, Dalet AmberFin and Dalet Galaxy five as an essential part of their application servers, processing all types of media formats. In fact, nearly every Dalet media workflow uses MainConcept Encoder and Decoder SDKs.

This partnership enables media-rich organizations to deal with the many formats they require. With MainConcept’s highly flexible yet powerful API, integration into the Dalet development process was straightforward and did not expand the development timeline. Most recently, Dalet has integrated and is actively promoting MainConcept’s HEVC/H.265 Decoder to broaden their market coverage in the broadcast, production and OTT spaces.

Learn More

To learn more about how Dalet uses MainConcept products, read the case study. You can also check out our recent Coffee & Codecs conversation on technology that brings sporting events to fans which features Dalet’s own Dave Euson.

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MainConcept Team

Since 1993, MainConcept has provided best-of-breed video and audio codec solutions that fuel creativity and business globally for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. The company’s software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, AVID, Autodesk, Corel, Dalet, Endeavor Streaming, Grass Valley, MAGIX, MOG, Nikon, PlayBox Neo, Sony, Veset, and Wowza. MainConcept is a subsidiary of Endeavor, a global sports and entertainment company.

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