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MainConcept Expands LCEVC with Wowza and Adds JPEG XS SDK to MainConcept Easy Video API ‘EVA’
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Codec-Based Ad-Tech

How can video providers improve engagement and deliver highly targeted and personalized ads?
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Introducing EVA

MainConcept Easy Video API (EVA) - control hardware and software codecs through a single API
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CMAF: Low-Latency at Scale

Watching live sports or any live event is all about the moment. Any significant delay can be frustrating. This paper introduces the options, highlighting what sets CMAF apart.
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CONTENT CREATION LAB
Evaluate the compatibility and quality of your encoded files
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MainConcept TeamApr 8, 20222 min read

NAB 2022 Goes (8K) All the Way 

Things have changed a lot since the last Spring NAB Show in Las Vegas in 2019, including Broadcast, Media and Entertainment technology. This year’s NAB Show is poised to go all the way, bringing us back together as a community.

There will be a lot of new innovations on display at the exposition, sure to be accompanied by lively conversations about how the industry has adapted to world events. 2022 is already shaping up to be a big year for 8K, which is why MainConcept has focused on developing the software and expertise to handle it efficiently.
 

NAB pre-show webinar

We’ve invited a few of our partners to join us in a pre-NAB webinar, April 14 at 9am PT so you can get a sneak peek at what you will see at the expo from Veset, BBright and MainConcept, as well as the latest word on what the 8K Association will be featuring in the new Futures Park.
REGISTER NOW TO WATCH LIVE OR ON DEMAND

What will you see in the MainConcept booth?
Those of us at MainConcept who are heading to the Expo (visit us at Booth #C4718) are excited to talk about MainConcept’s latest product releases and how we can help you with the transition to 8K, which is top of mind for many organizations right now. And, why not? The streaming industry has exploded over the past couple of years as many have come to prefer the comfort and safety of home viewing for entertainment—including sports, movies and (binge) watching both old and new series.

Whether you are interested in integrating our SDKs or adding simplicity with our apps or plugins, we are excited to showcase our expanded offerings. With MainConcept, you can always rely on the high quality standards we make sure each of our products meets. In addition to having the right products for you, we have the expertise you need with engineering and support across the globe.


MainConcept Demos


8K live in the cloud

Get ready to see 8K content (as well as 4K and 720p) in real-time via remote AWS instance, delivering it live, complete with a dashboard visualizing system performance, framerate, and bitrate. This demonstration uses multiple MainConcept technologies, including Live Encoder powered by the industry-leading HEVC/H.265 encoder and Hybrid GPU acceleration. All told, this 8K encoder can deliver more live channels or ABR layers per system at a fraction of the cost of traditional solutions.

 

Real-life encoding examples

MainConcept has developed a Content Creation Lab to show real-life FFmpeg plugin encoding examples for xHE-AAC, Sony XAVC and Panasonic AVC Ultra, as well as TV Broadcast (a plugin that seamlessly integrates the MainConcept AVC/H.264 Broadcast Encoder and MXF Multiplexer libraries into FFmpeg). Uploading a file into any of these pages will show processing time, the encoded file as well as the console log and command line parameters for the plugin. This demo is especially relevant for those in sports, entertainment (movie & television) and broadcasting.
 
VISIT OUR NAB 2022 PAGE TO SET UP A PRIVATE DEMO OR MEETING
 
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MainConcept Team

Since 1993, MainConcept has provided best-of-breed video and audio codec solutions that fuel creativity and business globally for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. The company’s software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, AVID, Autodesk, Corel, Dalet, Endeavor Streaming, Grass Valley, MAGIX, MOG, Nikon, PlayBox Neo, Sony, Veset, and Wowza. MainConcept is a subsidiary of Endeavor, a global sports and entertainment company.

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